顾客导向下的寿险营销流程探索 |
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作者:101ms.com 文章来源:中国论文下载中心 点击数: 更新时间:2008-7-25 8:33:57  |
ithaml,Valarie A. and Berry,Leonard L. A conceptual model of service quality and its implications for future research. Journal of Marketing,1985 3.McMurry, Robert N. The Mystique of Super Salesmanship,Harward Business Review,1961 4.Swan,J. E.,I. F. Trawick and D. W. Silva.How Industrial Salespeople Gain Customer Trust.Industrial Marketing Management,1985 5.Kolter,Philip.Marketing Management:Planning,Implementation,and Control.Englewood Cliffs,2000
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